UEA careers service ID

Sugarfree, working together with Amy White of Brand-Made, have created a vibrant new sub-brand identity CareerCentral for University of East Anglia Careers Service (UEA). The new identity sits under the UEA main brand, originally designed by Wolff Olins.

This bright, sunny poster announced the opening of CareerCentral’s new building, with signage, wayfinding and wallpapers designed by Sugarfree.

Signs of the Times

These clever needlepoints by artist Michelle Hammer depict public information, both the moving, pixelated variety and static. She employs the technique to undermine the disproportionate importance we give to digitized media, while the imagery exploits the contemporary urban landscape.

She draws our attention to those cluttered corners that are ‘unplanned’ and so very revealing of how our city spaces are prioritized. As contexts for her subject, these marginal plots provide the perfect backdrop to expose those deeply buried thoughts we all carry with us, as we go about our daily activities. Just love her work.

(via nevver)

Stardust
David Bailey has been given free rein to curate his retrospective show at National Portrait Gallery, featuring models, actors, gangsters and musicians.
This brings with it certain problems as an exhibition in that there is little that moves, but he has the most incredible feel for his subjects, as an introduction to Bailey’s work even 50 years on, his images of celebrity skin still seem vital and shockingly sexy.
http://www.theguardian.com/artanddesign/2014/feb/05/david-bailey-national-portrait-gallery-exhibition

Stardust

David Bailey has been given free rein to curate his retrospective show at National Portrait Gallery, featuring models, actors, gangsters and musicians.

This brings with it certain problems as an exhibition in that there is little that moves, but he has the most incredible feel for his subjects, as an introduction to Bailey’s work even 50 years on, his images of celebrity skin still seem vital and shockingly sexy.

http://www.theguardian.com/artanddesign/2014/feb/05/david-bailey-national-portrait-gallery-exhibition

(via nevver)

AMA Conference 2014 ID
Sugarfree have just completed the first stage of the AMA Conference 2014 identity work, which this year is about the changing role of the audience. No longer passive consumers, audience members are playing a much more active role in the production, programming and promotion of the arts events they participate in.
The AMA is a membership organisation for marketers and promoters working in the arts, in the UK. For more information on the conference and booking go to: http://www.a-m-a.co.uk/AMAconference2014/

AMA Conference 2014 ID

Sugarfree have just completed the first stage of the AMA Conference 2014 identity work, which this year is about the changing role of the audience. No longer passive consumers, audience members are playing a much more active role in the production, programming and promotion of the arts events they participate in.

The AMA is a membership organisation for marketers and promoters working in the arts, in the UK. For more information on the conference and booking go to: http://www.a-m-a.co.uk/AMAconference2014/

The Art of Tess Jaray

The book launch and signing for The Art of Tess Jaray last Thursday at The Keeper’s House, Royal Academy of Arts, London, was very busy. Many thanks to those who joined us! (Ridinghouse)

Examining the geometry of pattern, repetition and colour within her surroundings, British artist Tess Jaray has explored painterly perspective for more than five decades. From Kazimir Malevich and Lucio Fontana to Italian architecture and Islamic mosaics, The Art of Tess Jaray situates the artist within the tradition of abstract painting and the history of art.

The Art of Tess Jaray is published by Ridinghouse. Photography of the launch event by Pascal Bergamin.

Sugarfree’s team are big fans of Tess Jaray’s work. Sorry we could not make it, but great to see another publication about her paintings launched.