Great new ID… Design studio Experimental Jetset developed the Whitney Museum’s new identity. The result is a distinctive and inventive graphic system that responds to the art the museum houses—a fundamental attribute of the Whitney since its founding in 1930. This dynamic identity, which the designers refer to as the “responsive ‘W’,” also makes the most of the Museum’s ever-changing displays.
We are so pleased that Kjetil’s photographs of his family and friends can finally be seen as originally intended by the artist. The book was launched in London on 9 May 2013 by Nabroad http://www.nabroad.org/nearfar.html
We are pleased to announce our most ambitious Unit publication to date – a monograph of the legendary Herb Lubalin, one of the foremost graphic designers of the 20th century. Along with Saul Bass and Paul Rand, Herb Lubalin forms a trio of American graphic design greatness.