Great new ID… Design studio Experimental Jetset developed the Whitney Museum’s new identity. The result is a distinctive and inventive graphic system that responds to the art the museum houses—a fundamental attribute of the Whitney since its founding in 1930. This dynamic identity, which the designers refer to as the “responsive ‘W’,” also makes the most of the Museum’s ever-changing displays.
You can view the new identity on the redesigned whitney.org and via this introductory video. Your comments are welcomed via Facebook and Twitter.
(via typethatilike)


