We’re rather proud of the latest issue #54 of AMA’s (Arts Marketing Association) JAM. It is always a challenge to find suitable images for the cover of this influential forum for professional marketers and promoters. We loved this evocative photograph of trapeze artists in shadow by Florence Delahaye. It perfectly expresses the ‘high wire’ relationship between financing the arts through fundraising and donations as an increasingly important part of marketing the arts.
Sugarfree have created a vibrant new sub-brand identity CareerCentral for University of East Anglia Careers Service (UEA). The new identity sits under the UEA main brand, originally designed by Wolff Olins.
This bright, sunny poster announced the opening of CareerCentral’s new building, with signage, wayfinding and wallpapers designed by Sugarfree.
Sugarfree have just completed the first stage of the AMA Conference 2014 identity work, which this year is about the changing role of the audience. No longer passive consumers, audience members are playing a much more active role in the production, programming and promotion of the arts events they participate in.