The new ads for Apple that debuted on Friday featured stand-up comedian Josh Rabinowitz as an Apple Store Genius who solves all Apple users’ problems.
The three humorous spots portray Rabinowitz in silly situations—solving a crisis on a plane, helping an expectant father getting his priorities right, and nicely letting a shopper know that he didn’t actually buy a Mac from the shop opposite—in a tone that’s subtly cocky, and harkens back to the company’s ‘Get a Mac’ ad series.
But while highlighting their employees’ intelligence, Apple has somewhat dumbed down that of Mac owners—making them unable to figure out how to use simple programs that came with the Mac.
South African campaign for insecticide spray DOOM uses perfectly crafted domestic scenes of Mr and Mrs Roach, set into walls in public spaces. We love the way Mr Roach is depicted as a bit of a slob as he kicks back on the sofa surrounded by empty beer cans!
Why re-naming areas of central London by commercial interests is a mistake made by business partnerships or business improvement districts (BIDs) like Midtown BID. Robert Colvile of The Daily Telegraph explains why these ill-conceived marketing attempts usually come unstuck.
At last… someone has seen the funny side of the British hosting the Olympics this summer. The latest campaign for Eurostar encouraging visitors to travel to the London 2012 Games originates from French ad agency Leg.
The French like the British are not known for their sporting prowess (viewed with this in mind the joke backfires a little), nevertheless Leg’s ads feature Greek-style statues in a museum setting, their less than god-like physiques typical of the average British athlete – paunchy, middle-aged men with minuscule or no genitals, playing darts and snooker. Très amusant!
Successful direct marketing can still be a wonderful thing!
Developed for the Queen’s Diamond Jubilee, leading advertising agency Leo Burnett London and Pantone have created a numbered shade guide to her majesty’s colour choices for her ensembles.
The limited edition pigment swatch book of the Queen’s wardrobe selections were matched by Pantone’s emulation system, achieving exact color matching. A useful tool for any hard-working monarch, taking the uncertainty out of matching the shoes, the bag, the hat etc.
We’ve just completed this year’s AMA Conference 2012 identity, the Arts Marketing Association hold a national conference for promoters and marketers working mostly in the arts. AMA establish best marketing practice and provide a forum for delegates to air what’s new and discuss the latest marketing trends. Riccardo Sitler worked out this freshly stitched typographic treatment of the conference theme and title inspired by 70s nail art. The stitch work is all his own work… To find out more about the conference click on the link.
We created an identity for Baker Street Quarter, a business-led partnership made up of local landowners and businesses. We applied the new identity to the website and printed marketing materials. All hero image photography was by Richard Lewisohn, commissioned by Sugarfree and supplemented by our in-house photoghrapher. The launch was held at Home House London, 27 September 2011.